The liberation of hospitality management education

Hospitality management higher education’s historic origins have resulted in a strong vocational ethos permeating the curriculum. Knowledge about hospitality has been drawn from the industry and the world of work rather than from the many disciplines or other fields of enquiry, which can help to explain it. By the late 1990s there was a strengthening international movement, driven by higher education hospitality academics towards the liberation of hospitality management higher education from its vocational base and to explore the inclusion in the curriculum of a broader and more reflective orientation. This paper investigates the historical evolution of hospitality management education, concepts associated with liberal education, and provides an illustrative case study that evaluates how a more liberal base was introduced into the curriculum at two universities located in Australia and Scotland respectively.