Terrorism and tourism: Bahamas and Jamaica fight back

This study highlights the fragility of the tourism industry in developing countries. The overdependence of the Bahamas on the tourism industry, for economic development, is brought into focus here. The adroit efforts of the directors of tourism for both the Bahamas and Jamaica are highlighted. Both governments saw the need to immediately fund a revised marketing and advertising campaign, in the aftermath of 9/11. An important factor in the recovery of both destinations is the extent to which a coalition of public and private sector tourism stakeholders in both countries committed themselves to resolving the crisis quickly at hand. The commitment of the public and private sector in these countries, to safeguarding and promoting this industry probably positively correlated to the importance of the industry to the economy of the countries, as evidenced by tourism’s contribution to their GDP.