Skip to Main Content
Article navigation
Purpose

Seeks to report and analyze the impacts of the Asian tsunami on China's outbound tourism.

Design/methodology/approach

Uses industry data to assess the impact of tourism from China to the affected region.

Findings

The tsunami has caused a redistribution of outbound tourists and stimulated a rapid increase in some other outbound and domestic destinations.

Practical implications

The tsunami itself had both direct and indirect effects. South and Southeast Asia has lost tourism revenues from China and is now perceived as a high‐risk region by Chinese tourists.

Originality/value

Uses recently available industry data to assess the impact of the tsunami on Chinese outbound tourism.

You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$41.00
Rental

or Create an Account

Close Modal
Close Modal