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Purpose
Seeks to report and analyze the impacts of the Asian tsunami on China's outbound tourism.
Design/methodology/approach
Uses industry data to assess the impact of tourism from China to the affected region.
Findings
The tsunami has caused a redistribution of outbound tourists and stimulated a rapid increase in some other outbound and domestic destinations.
Practical implications
The tsunami itself had both direct and indirect effects. South and Southeast Asia has lost tourism revenues from China and is now perceived as a high‐risk region by Chinese tourists.
Originality/value
Uses recently available industry data to assess the impact of the tsunami on Chinese outbound tourism.
© Emerald Group Publishing Limited
2005
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