The purpose of this study is to test the entrepreneurial orientation organization structure‐performance link within the context of the Asian hotel industry.
Performance was designated as the dependent variable while strategic posture and organization structure were considered the independent variables. Correlation and regression analysis were adopted to test relationships.
Results suggest that entrepreneurial strategic posture is positively associated with performance. Contrary to expectations, organic structures were negatively associated with performance. The study findings are in support of previous researchers who have suggested that western theories are not easily generalized to a non‐western context.
The cross‐sectional approach adopted in this research does not capture the effects of strategy‐structure alignment over time. The external validity of the results is also limited due to the geographically focused nature of the study sample.
This study offers useful insights for hoteliers based on empirical evidence.
