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Purpose

The purpose of this paper is to present a conceptual framework to assist tourism planners to assess and respond to the negative consequences of tourism development.

Design/methodology/approach

Proposes a collaborative, community‐based approach for tourism development.

Findings

Provides a series of recommendations in the form of key points linked to the practical application of the framework. The paper also provides an example of a code for responsible conduct for destination managers and policy makers.

Originality/value

The proposed framework is designed to guide tourism planners and policy‐makers as they develop policies that balance economic and ecological sustainability.

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