The paper aims to present and discuss research findings on the relationship between culture and learning styles, as defined by Honey and Mumford, and the potential implications for both hospitality management education as well as for the training and career development of international hospitality managers.
Primary research was undertaken at an institute of hospitality management in Switzerland to investigate whether a relationship between culture and learning style preference would be found. The research, carried out with a paired sample of hospitality management students (n=55) at a one‐and‐a‐half‐year interval, was quantitative in nature.
The data support a link between culture and preferred learning style at the outset of the students' higher education programme, which seems to become less marked over time showing a certain convergence amongst all the students in their preferred learning styles.
At this stage in the research the results are only available for one paired sample. From 2007 onwards, however, it is planned that bi‐annual sets of paired sample results will be available for several years to come.
As management and career development take on increasing importance, on the job educators need to look not only to industry for guidance but also to educational institutions for advice on how to optimise their courses and the attainment of learning outcomes by their employees.
These findings have relevance for both hospitality educators as well as industry looking at how to best develop international managers at both junior as well as senior levels.
