This book sets out to address the question: “How will Chinese travellers change global tourism?”. In so doing, the author uses a multitude of information sources from China and elsewhere and an array of approaches and perspectives – drawing from economics, political sciences, sociology, semiotics and cross‐cultural studies. The analysis is contained in nine chapters that deal with:
- 1.
the framework of China's outbound tourism;
- 2.
economic and social development;
- 3.
government tourism policies and demand;
- 4.
outbound tourism statistics;
- 5.
Chinese travellers;
- 6.
destinations for outbound tourism;
- 7.
the marketing of tourism destinations and products to Chinese outbound tourists;
- 8.
the consequences of China's outbound tourism development; and
- 9.
the future of China's outbound tourism.
Wolfgang Arlt's book is a “must read” for anyone with a serious interest in China's rapidly growing outbound tourism market. His detailed research and analysis provides a rich perspective on the historical context, the factors underlying tourism growth and the potential impact of Chinese outbound tourism. At a time when more than one‐quarter of international tourists original from non‐western countries (and especially Asia) this book is both timely and authoritative.
