The author draws on his career experience and from recent interviews with more than 100 cruise industry professionals, to produce a well researched, practical guide for students interested in every aspects of this industry sector. The book contains 12 chapters, each of which is self‐contained, complete with learning objectives, case illustrations, review questions and additional reading. The chapters are:
- 1.
“Contemporary cruise operations”;
- 2.
“Selling cruises and cruise products”;
- 3.
“Maritime issues and legislation”;
- 4.
“Cruise geography”;
- 5.
“Planning the itinerary”;
- 6.
“Working on board”;
- 7.
“Customer service”;
- 8.
“Managing food and drink operations”;
- 9.
“Managing facilities”;
- 10.
“Health, safety and security”;
- 11.
“Training and learning on board”; and
- 12.
“Managing integrated operations”.
The book aims to provide both a framework for the systematic study of cruise operations and additionally, a reference source on specific aspects of cruise operations. The author's attention to detail and effort to reflect contemporary practice ensures that the book can be used in these and other ways. It is nicely structured, blends principles and practice and is easy to read as the text is grounded in lots of short case illustrations.
