Conducting mixed methods research

Prof Babak Taheri is a Professor in Department of Hospitality, Hotel Management and Tourism at Texas A&M University. He has an established reputation in the marketing field with a specific expertise in marketing management, consumer research, hospitality, tourism, leisure and cultural consumption. The innovative nature of his research traces to multidisciplinary work and to methodologically robust measurement and assessment of key concepts. In recent years, he has over 150 academic publications, a significant number of which are in internationally rated top-tier journals with high impact factors. He is Associate Editor of two journals: The Service Industries Journal and International Journal of Contemporary Hospitality Management. Furthermore, he received extensive coverage in media outlets such as The Conversation, The Irish Times, Travel Daily News and Esports News.

Prof Fevzi Okumus is the CFHLA Preeminent Chair Professor within the Hospitality Services Department at the University of Central Florida’s Rosen College of Hospitality Management. His research focuses on strategy implementation, change management, competitive advantage, knowledge management, crisis management, cross-cultural management, destination marketing, information technology and developing countries. He has over 250 academic publications (over 120 refereed journal articles, three books, 12 book chapters and 85 conference presentations and reports). He is the Editor-in-Chief of the International Journal of Contemporary Hospitality Management (IJCHM). He also serves on the editorial board of 24 international journals, and is a frequent speaker at international conferences.