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The mature age market segment in Australia have increased leisure time and disposable income. Many hotels are trying to increase occupancies,particularly in low season, by attempting to attract this market segment. Reports on a survey of the security needs and perceptions of the mature guests and compares the results with research in other settings. The respondents′ views about emerging security practices are also investigated.
Keywords:
Australia,
Consumer attitudes,
Hotel and catering,
Hotels,
Older consumers,
Security,
Standards,
Surveys
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1994
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