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Reviews the current uses of IT in the independent sector of the hotel industry by means of a survey in south Wales in 1994. Reveals that only 50 per cent of this sector uses IT and that use is essentially clerical. There are some inherent demographic factors creating a barrier, and a potential market for suppliers of hardware and software in the independent sector which is, so far, not met. Concludes that education, training and advice in the application of IT for independent hotels is urgently needed to compete in the “information age”.

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