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Examines the relationships among a set of management values, a set of tourism and hospitality industry job adaption/advancement strategies,measures of the work ethic and a range of socio‐demographic measures within a sample of Australian high school students from a major tourism host community. Most students would elect to gain further qualifications and skills in order to obtain a better position within the tourism and hospitality industry. Most students regarded as important the need for management to require employees to: achieve highly; maintain amicable relationships with fellow workers; demonstrate autonomy in their job performance; and abide by sufficient regulations and rules for the smooth running of the enterprise. Explores the implications of the study for the tourism and hospitality industry.

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