Keywords:  Company performance
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Journal of Contemporary Hospitality Management (2000) 12 (3): 149–155.
Published: 01 June 2000
... to become more customer‐focused, to develop a corporate culture which encourages innovation, and to make greater use of Web‐based marketing to improve company performance. It was previously thought that a corporate culture that emphasises the marketing concept was a necessary precondition for developing...

or Create an Account

Close Modal
Close Modal