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Keywords: Company performance
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Journal Articles
International Journal of Contemporary Hospitality Management (2000) 12 (3): 149–155.
Published: 01 June 2000
... to become more customer‐focused, to develop a corporate culture which encourages innovation, and to make greater use of Web‐based marketing to improve company performance. It was previously thought that a corporate culture that emphasises the marketing concept was a necessary precondition for developing...
