Keywords:  Higher education
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Journal Articles
International Journal of Contemporary Hospitality Management (2001) 13 (1): 30–35.
Published: 01 February 2001
... graduates who have the specialist knowledge and skills to be able to adapt to the industry’s evolving needs? Much of the debate surrounding the standardisation of curricula content has been regarded as the influencing forces of “McDonaldization” (Ritzer, 1998) in further and higher education. Parker...
Journal Articles

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