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Keywords: International organizations
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Journal Articles
International Journal of Contemporary Hospitality Management (2003) 15 (5): 274–282.
Published: 01 September 2003
... have become more global. As a result of the saturation of domestic markets, international organizations have discovered that their future survival and growth depend upon offering a unique product and/or extending their services around the world. Olsen and Roper (1998) state that limited theoretical...
