Keywords: AI agent
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (5): 1681–1700.
Published: 31 March 2026
...Yaohua Wang; Haoyang Miao; Yaobin Wang; Jing Zhou Purpose This study aims to draw on social identity theory to explore the impact of service agent type (human staff vs AI agent) on customers’ moral choices. Design/methodology/approach This study conducts five experiments to validate...
Includes: Supplementary data

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