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Keywords: AI-human interaction
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (13): 159–176.
Published: 04 March 2026
... Miquela Hospitality marketing AI-human interaction Virtual agents Social media influencing has become an increasingly important marketing tool in the hospitality sector (Buhalis et al., 2023 ; Chen et al., 2024 ; Liu et al., 2025). Brands increasingly engage...
Includes: Supplementary data
