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Keywords: Active seniors
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (13): 177–198.
Published: 10 March 2026
...Heesu Han; Jing Li; Hayeon (Hailey) Choi Purpose This study aims to examine how active seniors (aged 50–70) perceive and engage with serving robots in restaurants, focusing on how perceived coolness influences their co-creation experience ( CCE ), subjective well-being and revisit intentions...
Includes: Supplementary data
