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Journal Articles
International Journal of Contemporary Hospitality Management (2018) 30 (10): 3040–3058.
Published: 11 October 2018
...Min-Seong Kim; Jihye Kim Purpose This study aims to investigate the relationships among perceptions of advertising, sales promotions, brand prestige and brand love, as well as the development of passion-driven behavior among family restaurant customers. Based on the well-established framework...
