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Keywords: Affiliation motives
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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (10): 3327–3343.
Published: 23 September 2025
... in the hospitality industry. Design/methodology/approach Three online experiments examined the impact of busyness type (proactive vs forced) on relationship norm orientations (exchange vs communal). These studies also revealed the underlying processes involving status and affiliation motives, along...
Includes: Supplementary data
