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Keywords: Agent knowledge
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (2): 637–661.
Published: 23 January 2026
...Cen Wang; Yun Yang; Sicong Liu Purpose This study aims to investigate the role of consumer knowledge structures, specifically topic knowledge and agent knowledge, in moderating the impact of message strategies on attitudes and booking intentions toward green hotels. Building on the persuasion...
Includes: Supplementary data
