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Keywords: Amenity
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Journal Articles
Pricing strategies for resort fees: consumer preferences favor simplicity
Available to Purchase
International Journal of Contemporary Hospitality Management (2015) 27 (5): 790–809.
Published: 13 July 2015
...Toni Repetti; Susan Roe; Amy Gregory Purpose – The purpose of this study is twofold: to determine hotel customers’ preference among hotel amenities pricing strategies, specifically a bundled, all-inclusive charge in the form of a resort fee, a limited choice resort fee at a lower price or a la...
