...Marcello Mariani; Jochen Wirtz Purpose This work consists of a critical reflection on the extent to which hospitality and tourism management scholars have accurately used the term “analytics” and its five types (i.e. descriptive, exploratory, predictive, prescriptive and cognitive analytics...

... Licensed re-use rights only Big data Analytics Guest experience Guest satisfaction Hospitality Following technological advances, appearance and popularity of digital platforms and the adoption of smart devices, extensive data in both structured and unstructured forms are generated, stored...

...Marcello Mariani; Rodolfo Baggio © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only The purpose of this work is to survey the body of research revolving around big data (BD) and analytics in hospitality and tourism, by detecting macro topical...

..., the competitive productivity (CP) framework and studies pertaining to big data and big data analytics (BDA) within destination management information systems and smart tourism destinations. Second, this study examines the drivers of TDCP in the context of the ongoing 4th industrial revolution by conceptualizing...