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Keywords: Arousal
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Journal Articles
International Journal of Contemporary Hospitality Management (2023) 35 (3): 1068–1086.
Published: 11 October 2022
... of memorability and the moderating role of arousal in forming platform loyalty were also investigated. Design/methodology/approach A quantitative method was adopted including the use of a national survey with US travelers who had an Airbnb accommodation experience in the past six months. Data were collected...
