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Keywords: Automated customer assistance
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Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (6): 1914–1925.
Published: 20 July 2023
...Chris Roberts; Thomas Maier Purpose The purpose of this paper is to explore the distinction between human-delivered service and technology-based, automated customer assistance. Design/methodology/approach This is a conceptual paper. There is no methodology. Findings The concept of service...
