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Keywords: Behavioral advocacy
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Journal Articles
International Journal of Contemporary Hospitality Management 1–19.
Published: 06 July 2026
...Charoenchai Agmapisarn; Richard Welford; Maneenate Worrachananun; Pipatpong Fakfare Purpose This study aims to examine how gamification is associated with employee engagement and behavioral advocacy ( BA ) for sustainability in the hospitality sector and how these relationships can be understood...
Includes: Supplementary data
