...Amit Sharma; Laure Saulais; Yidan Huang Purpose Strategies to promote more sustainable consumer choices have been gaining interest among tourism and hospitality scholars. In particular, behavioral economic theories of decision-making have gained popularity in the past decade, led by behavioral...

... evaluate hospitality and tourism demand research and introduce a behavioral economics approach to solve the problems faced by researchers. Current issues in hospitality and tourism demand analysis are identified through critical reflection, and a behavioral economics approach is adopted to develop...