...Hao Wang; Timothy J. Lee Purpose This study aims to offer both theoretical and empirical insights into optimizing postpartum wellness hotel ( PWH ) services to enhance maternal well-being. It examines how the PWH servicescape (PWH-SC) influences behavioral intention (P-BI) through environmental...

...Qi Wu; Junhui Wang Purpose This study aims to examine the relationship between metaverse usage motivations and metaverse behavioral intention through Self-Determination Theory. Design/methodology/approach This study analyzed a sample of 501 South Korean individuals aged 18 and older who had...

... a significant role in shaping consumers' attitudes. In addition, positive emotions, attitudes, prior knowledge, subjective norms and negative anticipated emotions all have a positive effect on desire, while desire, prior knowledge and frequency of past behavior have a significant impact on behavioral intention...

... guests. Behavioral intentions do not differ between previous and non-previous guests, but how many times a person has stayed in the hotel chain significantly influences behavioral intentions. The results provide strategic levers that hotel chains can use to enhance their competitiveness. Practical...

... of this study is to reexamine the dimensionality and role of experience quality (EQ) to explain other related factors, namely, perceived value, satisfaction and behavioral intention. Using dual methodological approaches of fuzzy set qualitative comparative analysis (fsQCA) and structural equations modeling (SEM...

... entry strategies and marketing communications is scant (Onwezen et al., 2021). For example, how might the name used to introduce a novel meat alternative influence consumers’ perceptions and behavioral intentions? Furthermore, most of the work has focused on Western cultures such as the USA...

... social responsibility (CSR), this study aims to investigate the direct effect of preventive measures in the postpandemic world on Airbnb consumers’ attitudes toward the host, which may further impact their behavioral intentions. It also examined the mediating role of perceived risk and perceived motives...

... the experiential quality of the hotel staycation guests, their psychological detachment with regard to the pandemic and their behavioral intentions on staycation. The results of this study, with the proposal and evaluation of a staycation experiential quality scale, will enrich theoretical understanding...

... of the tourists’ experience in terms of local food consumption (Du Rand and Heath, 2006 ; Hall et al., 2003 ; Sims, 2009). In particular, the studies have examined the impacts of food on tourists’ travel experience, satisfaction and behavioral intentions (Babolian Hendijani, 2016 ; Björk and Kauppinen...

... of perceived value on customer satisfaction and behavioral intention and the moderating role of service expertise in the relationship between cruise experience and perceived value were examined. Research limitations/implications Future research can examine how types of leisure facilities (e.g. casinos...

...Jiseon Ahn; Ki-Joon Back Purpose The purpose of this paper is to explore the effect of customers’ perception of the integrated resort by focusing on brand-related variables, namely, brand reputation, brand experience, brand attitude, and behavioral intention. Integrated resorts have become popular...

... and escapism), as does utilitarian value (tangible value and intangible value). Involvement with organic food is a significant antecedent of perceived value. Satisfaction exhibits various mediating effects on behavioral intention, depending on the value factor considered. This study contributes...

...Yeqiang Lin Applying stakeholder theory in the trade show industry, this paper aims to examine the effects of the key stakeholders’ perceptions on trade show exhibitors’ positive behavioral intention. Stakeholder theory Behavioral intention Exhibitor Organizer Trade show Visitor...

... with a specific focus on Tunisia. This study is one of the first to examine the relationship between brand attachment and behavioral loyalty in the restaurant sector. Branding Brand attachment Brand loyalty Behavioral intention Resistance Proselytism The purpose of this study is to examine...

...Ufuk Durna; Bekir Bora Dedeoglu; Sevgi Balikçioglu Purpose – The purpose of this study is to examine the relationships between servicescape components, image and behavioral intentions within the framework of hotel businesses. Design/methodology/approach – Relationships between specified...

...SooCheong (Shawn) Jang; Yinghua Liu; Young Namkung Purpose Given the rapid development of ethnic‐themed restaurants, this study aims to investigate how authentic atmospherics affects consumer emotions and behavioral intentions in Chinese restaurants in the USA. Design/methodology/approach...