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Keywords: Being hooked
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Journal Articles
International Journal of Contemporary Hospitality Management (2025) 37 (4): 1175–1198.
Published: 16 July 2024
... of preview modes on customers’ behavioral intentions. Study 2 examined the psychological mechanism of mental imagery and being hooked in the relationship between preview modes and behavioral intentions. Study 3 examined the moderating role of self-construal in the relationship between preview modes...
