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Keywords: Bottom-line profitability
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Journal Articles
International Journal of Contemporary Hospitality Management (2014) 26 (2): 205–224.
Published: 04 February 2014
... are significantly and positively related to gross operating profit per available room (GOPPAR) and net operating income per available room (NOIPAR). The evidence indicates that ADR, rather than occupancy, appears to be the stronger predictor and better measure of RevPAR growth and bottom-line profitability...
