... In the antecedent model of Study 1 from an employee viewpoint, service quality is a foundational attribute of the indirect influences of brand equity development through brand promise, values and message. A moderating role of brand identity is also found. In the consequence model of Study 2 from the perspective...

... This study aims to examine the mechanism of how hotel executive brand identity influences physical facility quality, customer-based brand equity (CBBE) and employee-based brand equity (EBBE). The study introduces a multilevel model and collects 925 executive and 1,978 employee responses from 62...

... in the future. Hotels Brand identity North America Marketing Operations management Brand management What are the consequences of being marketing‐heavy and light on operations? In this case a “say‐do gap” develops: marketing communications tell consumers what to expect from a brand...

... strategies and the relationship between corporate identity and individual service branding (e.g. Turley and Moore, 1995; Onkvist and Shaw, 1989). A number of reasons can be advanced as to why a strong brand identity is particularly important for the public house sector. First, a strong pub brand image can...