...Xiaoyan Chen; Forest Ma; Jing Li; Xueqian Hu; Wentong Jia Purpose Using service-dominant logic ( SDL ) as the theoretical framework, this study aims to explore how perceived coolness influences brand love through customer engagement, brand identification and co-creation behavior in the Airbnb...

... of consumers’ brand perception, the current study can provide meaningful implications because: the lovemarks theory has not yet been discussed in the field; and there has been no research that simultaneously includes both brand love and brand respect with their specific antecedents in the name-brand...

...Min-Seong Kim; Jihye Kim Purpose This study aims to investigate the relationships among perceptions of advertising, sales promotions, brand prestige and brand love, as well as the development of passion-driven behavior among family restaurant customers. Based on the well-established framework...