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Keywords: Branded apps
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Journal Articles
International Journal of Contemporary Hospitality Management (2023) 35 (12): 4158–4176.
Published: 28 March 2023
...Sun-Ae Cho; Yu Jung Jennifer Jeon Purpose As branded apps emerge as a marketing tool in the foodservice industry, the effort to manage them increases in the long term. This study aims to explore the determinants to continue the use of foodservice apps by adopting the post-acceptance model (PAM...
