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Keywords: Bundle pricing
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Journal Articles
Pricing strategies for resort fees: consumer preferences favor simplicity
Available to Purchase
International Journal of Contemporary Hospitality Management (2015) 27 (5): 790–809.
Published: 13 July 2015
.... A fixed-choice set conjoint analysis is performed to analyze the 353 usable surveys. Findings – Results of this conjoint analysis show that 67 per cent of respondents prefer bundled pricing over partitioned pricing. Respondents also show higher utility for no resort fee and paying for amenities...
