...Zeya He; Stephanie Liu; Bo H. Ferns; Cary C. Countryman Purpose Focusing on the corporate social responsibility (CSR) communication context, the present research aims to understand when and why featuring pride versus empathy in a hospitality brand’s social media post can effectively boost...

...Deniz Kucukusta; Mariia Perelygina; Wing Sze Lam Purpose The purpose of this study is to investigate how hotels practice corporate social responsibility (CSR) communication through social media, including which content type and media type receive the highest level of engagement. Two major aspects...