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Keywords: CSR initiatives
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Journal Articles
International Journal of Contemporary Hospitality Management (2014) 26 (7): 1024–1045.
Published: 07 October 2014
...Matthew Tingchi Liu; Ipkin Anthony Wong; Chu Rongwei; Ting-Hsiang Tseng Purpose – This study aims to investigate how perceptions associated with corporate social responsibility (CSR) initiatives influence customers’ preference and loyalty in a controversial consumer market. The mediating effect...
