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Keywords: CVB
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Journal Articles
International Journal of Contemporary Hospitality Management (2011) 23 (5): 696–712.
Published: 12 July 2011
...Robert C. Ford Purpose The purpose of this paper is to offer insights and lessons learned about how to successfully balance the interests of the many competing stakeholders who can or do influence the CVB's strategy for marketing a destination. Design/methodology/approach The study uses...
