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Keywords: Capital asset pricing model
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Journal Articles
International Journal of Contemporary Hospitality Management (2008) 20 (2): 172–185.
Published: 07 March 2008
...Seoki Lee; Arun Upneja Purpose The purpose of this paper is to compare traditional methods of estimating the cost‐of‐equity (capital asset pricing model and Fama and French three‐factor model) with a new approach, implied cost‐of‐equity method, to provide lodging analysts, investors, executives...
