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Keywords: Casino player segmentation
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Journal Articles
Service quality perceptions and customer loyalty in casinos
Available to Purchase
International Journal of Contemporary Hospitality Management (2013) 25 (1): 49–64.
Published: 01 February 2013
... by the survey casino © Emerald Group Publishing Limited 2013 Service quality Customer loyalty Casino player segmentation Casinos Service quality assurance Service quality has been widely discussed in the services marketing literature. It is commonly acknowledged as an antecedent...
