Keywords: Chinese wine market
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Journal Articles
International Journal of Contemporary Hospitality Management (2022) 34 (3): 885–907.
Published: 02 December 2021
... imported 6.9 million hectoliters of wine in 2018 (OIV, 2019), a 76.9% increase from 3.9 million hectoliters in 2012 (OIV, 2015). Concurrently, the number of wine festivals in China has increased rapidly (Chinanews, 2019). Some researchers have examined the Chinese wine market (Camillo, 2012 ; Duan et...

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