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Keywords: City brand attitude
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Journal Articles
How can mega events and ecological orientation improve city brand attitudes?
Available to Purchase
International Journal of Contemporary Hospitality Management (2014) 26 (4): 629–652.
Published: 06 May 2014
...Jose T. Marin-Aguilar; Natalia Vila-López Purpose – The purpose of this study is to examine to what extent emotional experiences lived in mega-events and ecological orientation of citizens could act as direct antecedents of city brand attitude improvements. In addition, it addresses the effect...
