.... Findings The review identifies five thematic domains shaping the discourse on robotics and AI in tourism: operability, cognitive analytics, sustainable consumption, adaptability and smart tourism. These themes reveal not only the dominance of operational efficiency and data-driven personalization...

...Marcello Mariani; Jochen Wirtz Purpose This work consists of a critical reflection on the extent to which hospitality and tourism management scholars have accurately used the term “analytics” and its five types (i.e. descriptive, exploratory, predictive, prescriptive and cognitive analytics...