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Keywords: Commercial friendship quality
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (13): 199–218.
Published: 22 April 2026
...Sake Jan Velthuis; Ondrej Mitas; Elena Cavagnaro; Marcel Bastiaansen Purpose This study aims to develop and validate a scale to measure commercial friendship quality ( CFQ ) between hospitality staff and guests. In addition, this study provides quantitative validation of a conceptual model...
