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Keywords: Commitment consistency principle
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Journal Articles
International Journal of Contemporary Hospitality Management (2019) 31 (5): 2169–2186.
Published: 03 June 2019
.... The sense of belonging of beer style consumers to a beer style tribe exerts a significant positive influence on their satisfaction with the beer style. Tribalism Word of mouth Craft beer Premium pricing Consumer satisfaction Commitment consistency principle Oliver (1997) suggested...
