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Keywords: Compliance
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Journal Articles
International Journal of Contemporary Hospitality Management (2017) 29 (12): 3101–3118.
Published: 11 December 2017
... on franchisee satisfaction and compliance. Design/methodology/approach On the basis of a survey of 111 franchisees of two leading bakery franchise brands in Korea, this study confirmed data validity and tested hypotheses by adopting partial least square–structural equation modeling. Findings Regarding...

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