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Keywords: Conspicuous consumption
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Journal Articles
What drives café customers to spread eWOM?: Examining self-relevant value, quality value, and opinion leadership
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International Journal of Contemporary Hospitality Management (2015) 27 (2): 261–282.
Published: 16 March 2015
...”. DongHee Kim can be contacted at: kim1116@purdue.edu © Emerald Group Publishing Limited 2015 Conspicuous consumption Café service quality Electronic word-of-mouth Opinion leadership Reflected appraisal of self Self-image congruency The French philosopher and gourmand Brillat...
