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Keywords: Consumer-Generated-Media
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Journal Articles
International Journal of Contemporary Hospitality Management (2022) 34 (6): 2379–2398.
Published: 25 April 2022
...Adrian Castro-Lopez; Laura Caso Fernández-Pacheco; Víctor Iglesias; Javier De la Ballina Purpose This study aims to analyzes the effects of the consumer-generated media (CGM) boom on hotel managers’ investment behavior concerning quality signals. Design/methodology/approach Survival analysis...
