... with limitations and future research directions. Study 1 further examined the effects of the three AVF dimensions on consumers’ evaluative judgments (i.e. communication quality, value for money and overall rating). Given the roles of evaluative judgment in the consumption experience and value formation (Yuksel...

... foods (Amuquandoh and Asafo‐Adjei, 2013 ; Choe and Kim, 2019 ; Horng et al., 2012). From the above discussion, we postulate that: H2. Consumption experience with local African food will influence the favorability of a local food destination. This study has significant...

... Limited Licensed re-use rights only Experiential marketing Consumption experience Commercial spaces Consumer motivations Liminoid Hospitality consumers are well-informed and demanding, with expectations of engaging and immersive consumption experiences (Bharwani and Jauhari, 2013...