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Keywords: Cool hospitality brands
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Journal Articles
When cool hospitality brand meets AI: exploring the matching effect of service agents and brand images on brand attitude
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International Journal of Contemporary Hospitality Management (2024) 36 (7): 2367–2384.
Published: 13 October 2023
... brand image. More importantly, it introduces the concept of a cool hospitality brand image as a boundary condition in the framework of AI research, providing novel insights into consumers’ ambivalent responses to AI observed in previous studies. In hospitality, cool has emerged as a popular brand...
Includes: Supplementary data
