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Keywords: Countries of origin
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Journal Articles
International Journal of Contemporary Hospitality Management (2024) 36 (8): 2870–2886.
Published: 05 April 2024
...Yichen Zhou; Lisa Gao Purpose This study aims to examine how consumers’ propensity to purchase imported wines is influenced by their attitudes and perceptions toward the countries of origin (COO) of those wines. Design/methodology/approach The questionnaires were distributed online and 298...
Includes: Supplementary data
